Highland Farms Privacy Policy

Effective Date: January 5th, 2025

At Highland Farms, safeguarding the privacy and confidentiality of your personal information is a core principle of our relationship with you. This Privacy Policy explains how we collect, use, disclose, and protect your information.

1. Information We Collect

Highland Farms collects and records information about identifiable customers (“Customers”). This information may include, but is not limited to:

Personal details such as name, address, email, phone number, and date of birth.
Purchase history and transaction details.
Preferences, feedback, and responses to surveys or promotions.
Data collected through cookies, analytics tools, and other technologies used on our website or apps.
Information required for participation in contests, promotions, or loyalty programs.

2. How We Use Your Information

Your personal information is used for purposes including but not limited to:

Customer Service: To provide products, services, loyalty programs, and rewards.
Marketing and Communication: To send promotional offers, updates, and tailored product or service recommendations.
Program Administration: To manage loyalty programs and record or update rewards accurately.
Third-Party Collaborations: To share limited information with partners involved in program administration or who provide services on our behalf (e.g., data collection, analysis, or processing services).
Product Development: To analyze preferences and enhance our offerings.
Legal and Security Purposes: To comply with legal obligations, prevent fraud, and assist law enforcement when required.

3. Sharing of Information

Highland Farms does not sell, rent, or trade customer lists. We may share personal information with:

Internal Business Units: For operational and marketing purposes.
Service Providers: Companies contracted to assist in delivering services (e.g., data processing, analytics, or customer communications).
Partners: Organizations involved in loyalty programs or co-branded marketing initiatives.
Legal Authorities: When required by law, regulation, or to protect the rights and safety of Highland Farms, our customers, or the public.

4. Your Privacy Choices

We respect your preferences regarding the use of your information for marketing and promotional purposes. If you do not wish to receive such communications (other than essential communications related to loyalty program accounts or transactional matters), you can opt out by:

Emailing us at [Insert Email Address].
Using the opt-out link in any promotional email.
Contacting our customer service team at [Insert Phone Number].

5. Data Security

Highland Farms implements robust measures to protect your personal information, including:

Encryption of sensitive data.
Restricted access to personal information to authorized personnel only.
Regular security audits and updates to protect against unauthorized access, breaches, or misuse.

6. Retention of Information

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law. Once your data is no longer needed, it will be securely deleted or anonymized.

7. Cookies and Online Tracking

Our website and apps use cookies and similar technologies to enhance your experience. Cookies help us analyze site traffic, improve functionality, and provide personalized content. You can manage cookie preferences through your browser settings.

8. Children’s Privacy

Highland Farms does not knowingly collect personal information from children under the age of 13 without parental consent. If we discover that we have inadvertently collected such information, we will delete it promptly.

9. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated policy will be posted on our website with the effective date. Please review it periodically.